The term Free Ad-supported TV refers to those TV channels that are free to the user, whose funding comes from advertising on the Internet. They are usually generated from on-demand catalogs such as SVOD, and end up being offered as a playlist of content.
FAST channels are usually thematic, and we can identify two main types:
- Branded channels. The companies themselves offer their own content on these channels, which is a very useful tool for online advertising.
- Niche channels. They are usually carried by media outlets, and focus on offering directly related content in its entirety (sports, science, art…).
A FAST channel helps to diversify revenues through the monetization of ads, as well as being a very powerful tool for content promotion. In addition, being content-focused on a niche, the audience obtained will be much more loyal, and will be more willing to accept advertising, as long as they receive interesting and quality content.