When it comes to consuming video and television content, the entertainment industry has seen the growth of several very interesting options, both for the viewer and for the producer. Video on Demand (VOD) is one of them, and it refers to all the content of a streaming service that can be viewed and consumed by the user at any time.
Unlike traditional broadcasts, a VOD enables the possibility of accessing the content at any time, even if the broadcast has already ended. This is an important step to ensure the visibility of live content, since it can be enjoyed at any time, without the need to be present in the streaming itself. We can find some variants of VOD:
- TVOD (Transactional Video on Demand). It works as an “online video store”, where the user only pays for the content he/she wants to watch.
- SVOD (Subscription Video on Demand). It is used by platforms such as Netflix or HBO, offering streaming services through a subscription model.
- AVOD (Advertising Video on Demand). It is a free model for the user that relies on advertising to survive.
- PVOD (Premium Video on Demand). It is limited to offering exclusive content, such as movies that are still in theaters.