DAI, or Dynamic Ad Insertion, is a technology that inserts video ads into live programming or VOD content. It allows the application of targeting techniques when launching ads, so it is designed to capture the attention of the advertiser’s target.
This technique is quite interesting in the context of audiovisual content, as it is a technology designed to avoid buffering and loading when displaying ads. Thanks to this, they can incorporate dynamic ads tailored to the needs and tastes of each consumer, greatly increasing the success of marketing campaigns.
On the other hand, this technique also has interesting benefits for the platform on which the ads are advertised. As the advertising is interesting for each viewer, they are much more likely to pay attention to the ads, increasing their competitiveness and improving the brand’s image.
Dynamic ads tend to have short durations, which can range from 6 seconds to 60 seconds. Given the importance of segmentation in today’s markets, it is a very effective and mutually beneficial technique.