Server-Side Ad Insertion is a system that allows ads to be included in videos without being stopped by an ad blocker installed in the user’s browser. Also known as dynamic insertion, it combines ad and video content at the CMS level.
This means that the audiovisual content and the ad do not operate separately, but are integrated and delivered together. The process is made possible by the work of proxy servers, which link the video content with the desired ads.
The SSAI system is commonly used in OTT video advertising, thanks to the possibilities offered by the development of mobile technology and 5G connections. This has been born, in part, as a response to the difficulties faced by companies to monetize advertising in audiovisual content, dodging tools such as ad blockers.
SSAI’s technology can withstand poor internet connections, thanks to the adaptability in different bandwidths, which allows it to avoid buffering in low quality streaming.